Key Partnerships

LiveU has established several key partnerships to support its business model and ensure the success of its live video streaming solutions. These partnerships play a crucial role in enabling LiveU to deliver high-quality live streaming services to its customers.

• Cellular network providers: LiveU collaborates with cellular network providers to ensure seamless and reliable connectivity for its live video streaming solutions. By partnering with leading cellular network providers, LiveU is able to leverage their networks to deliver high-quality live streams to customers worldwide.
• Television broadcasters: LiveU works closely with television broadcasters to provide them with innovative live video streaming solutions. By partnering with television broadcasters, LiveU is able to help them deliver live coverage of events, news, and sports to their audience in real-time.
• Hardware suppliers: LiveU partners with hardware suppliers to source high-quality equipment and devices for its live video streaming solutions. These partnerships enable LiveU to develop and manufacture cutting-edge hardware products that are essential for delivering reliable live streams.
• Software development companies: LiveU collaborates with software development companies to create customized software solutions for its live video streaming platform. By partnering with software development companies, LiveU is able to enhance the functionality and performance of its live streaming services.
• Content distribution networks: LiveU works with content distribution networks to optimize the delivery of live video streams to viewers around the world. By partnering with content distribution networks, LiveU is able to ensure that its customers can reach a global audience with their live streaming content.

Key Activities

Developing live broadcast technology: LiveU focuses on constantly innovating and developing new technologies to improve the quality and reliability of live broadcasts. This includes creating hardware and software solutions that enable broadcasters to stream live video from any location.

Maintaining and updating software: LiveU's team of developers and engineers work tirelessly to ensure that their software is up-to-date and functioning smoothly. This involves regular updates to fix bugs, improve performance, and add new features based on customer feedback.

Marketing and sales to broadcasters: LiveU's marketing team is responsible for promoting their products and services to broadcasters around the world. This includes attending industry events, running advertising campaigns, and building relationships with potential customers.

Customer support and service: Providing excellent customer support is a top priority for LiveU. Their customer service team is available 24/7 to assist customers with any technical issues or questions they may have. This includes troubleshooting, training, and ongoing support to ensure a positive user experience.

Research and development: LiveU invests heavily in research and development to stay ahead of the competition and continue innovating in the live broadcast technology space. This involves conducting market research, testing new technologies, and collaborating with industry partners to explore new opportunities.

Key Partnerships:

• Collaborations with major broadcasters and media organizations
• Partnerships with technology companies for integration and compatibility

Key Resources:

• Talented team of developers, engineers, and sales professionals
• State-of-the-art technology and equipment
• Strong relationships with key industry partners

Cost Structure:

• Research and development costs
• Employee salaries and benefits
• Marketing and advertising expenses
• Software maintenance and updates

Key Resources

Engineering and technical expertise: LiveU has a team of highly skilled engineers and technical experts who are constantly innovating and improving the company's live broadcasting technology. This expertise allows LiveU to stay ahead of the competition and provide cutting-edge solutions to its customers.

Proprietary software and technology: LiveU's proprietary software and technology are core resources that set the company apart in the live broadcast industry. These technologies enable broadcasters to easily and seamlessly go live from anywhere in the world, making LiveU a trusted partner for many broadcasters and networks.

Relationships with broadcasters and networks: LiveU has built strong relationships with broadcasters and networks around the world. These relationships are key resources for the company as they provide a steady stream of customers and opportunities for collaboration and growth.

Brand reputation in the live broadcast industry: LiveU's reputation as a leader in the live broadcast industry is a valuable resource that helps the company attract new customers and retain existing ones. The LiveU brand is synonymous with quality, reliability, and innovation, making it a trusted partner for broadcasters and networks worldwide.

• Engineering and technical expertise:
• Skilled engineers and technical experts
• Ongoing innovation and improvement
• Proprietary software and technology:
• Core resources that set LiveU apart
• Enables easy and seamless live broadcasting
• Relationships with broadcasters and networks:
• Global network of customers and collaborators
• Provides opportunities for growth and expansion
• Brand reputation in the live broadcast industry:
• Recognized for quality, reliability, and innovation
• Trusted partner for broadcasters and networks worldwide

Value Propositions

LiveU offers several key value propositions to its customers, making it a highly attractive option for live video broadcasting.

• Enables live video broadcasting via cellular networks: LiveU's technology allows users to stream live video content over cellular networks, providing a reliable and accessible way to reach audiences in real-time.
• High-quality, reliable video streams: LiveU's products offer high-quality video streams, ensuring that broadcasters can deliver clear and crisp content to viewers without interruptions or delays.
• Cost-effective alternative to traditional satellite transmission: By utilizing cellular networks instead of traditional satellite transmission, LiveU offers a more cost-effective solution for live broadcasting, saving customers money on equipment and transmission costs.
• Flexibility and mobility for on-the-go live reporting: With LiveU's portable and lightweight equipment, broadcasters can easily go live from any location, providing flexibility and mobility for on-the-go reporting.
• Easy integration with existing broadcasting setups: LiveU's products are designed to seamlessly integrate with existing broadcasting setups, making it easy for customers to incorporate live video streaming into their current workflows without major disruptions.

Customer Relationships

LiveU values its relationships with its customers and strives to provide exceptional customer service across all touchpoints. The following strategies are implemented to ensure strong and lasting relationships with customers:

• Dedicated support team for technical issues: LiveU provides a dedicated support team to assist customers with any technical issues they may encounter. This team is available 24/7 to provide prompt assistance and troubleshooting to ensure smooth operation of LiveU products.
• Online tutorials and user guides: In addition to the dedicated support team, LiveU offers online tutorials and user guides to help customers understand how to use its products efficiently. These resources are easily accessible and provide step-by-step instructions for using LiveU equipment.
• Customer feedback loops for product enhancements: LiveU values customer feedback and actively seeks input from customers to continuously improve its products and services. Customer feedback loops are in place to gather insights and suggestions for product enhancements, which are then implemented to meet customers' evolving needs.
• Account managers for broadcast partners: LiveU assigns dedicated account managers to its broadcast partners to ensure personalized attention and support. These account managers serve as the main point of contact for broadcast partners, providing comprehensive support and guidance to help them achieve their broadcasting goals.

Channels

The Channels section of LiveU's business model canvas outlines the different avenues through which the company reaches its target customers.

Direct sales team targeting television broadcasters: LiveU employs a direct sales team that specifically targets television broadcasters. This team is responsible for building relationships with key decision makers at television stations and pitching the benefits of LiveU's solutions.

Online platform for product information and purchases: In addition to the direct sales team, LiveU also utilizes an online platform to provide product information and allow customers to make purchases. This e-commerce platform allows customers to easily browse LiveU's products, compare features, and make a purchase at their convenience.

Trade shows and industry events: LiveU frequently attends trade shows and industry events to showcase their products and network with potential customers. These events provide an opportunity for LiveU to demonstrate the capabilities of their solutions and generate leads for their sales team.

Partnerships with resellers and distributors: LiveU has established partnerships with resellers and distributors who help to expand their reach in different regions. These partners are responsible for selling LiveU's products to customers who may not be directly reached by the company's sales team.

Customer Segments

The LiveU business model canvas identifies several key customer segments that benefit from the company's technology and services:

• LiveU provides broadcasters with the ability to stream live video footage from remote locations quickly and efficiently.
• News organizations can use LiveU's technology to cover breaking news events, conduct interviews, and deliver real-time coverage to their audiences.

• Sports production companies use LiveU's technology to capture and broadcast live sporting events, providing viewers with an immersive experience.
• LiveU's solutions are ideal for sports broadcasts that take place in remote locations or where traditional broadcasting equipment is impractical.

• LiveU's technology is popular among event organizers and producers who want to live stream conferences, music festivals, and other events to a global audience.
• Event organizers can use LiveU's solutions to enhance the reach and engagement of their events, connecting with attendees who are unable to be physically present.

• Independent journalists and content creators can leverage LiveU's technology to produce high-quality live broadcasts without the need for expensive equipment or infrastructure.
• LiveU empowers independent journalists to report from the field in real-time, offering an alternative to traditional media outlets.

Cost Structure

The cost structure of LiveU includes various expenses that are essential for the operation and growth of the business. These costs encompass different aspects of the company's operations and are crucial in determining its overall financial health.

Research and development expenses: LiveU invests a significant amount of resources in research and development to drive innovation and improve its products and services. This includes funding for product development, improving existing technologies, and exploring new opportunities in the market.

Manufacturing and hardware costs: Another major aspect of LiveU's cost structure is the expenses related to manufacturing its hardware products. This includes costs associated with sourcing raw materials, production processes, quality control, and logistics.

Sales and marketing activities: LiveU allocates a portion of its budget towards sales and marketing activities to promote its products and services, generate leads, and acquire new customers. This includes expenses related to advertising, sales commissions, trade shows, and promotional events.

Customer support and service operations: Providing exceptional customer support and service is a key priority for LiveU. As such, the company incurs expenses related to customer support staff, training, technical assistance, and warranty services to ensure customer satisfaction and loyalty.

Partnership and distribution fees: LiveU collaborates with various partners and distributors to extend its reach and expand its market presence. This involves incurring costs associated with partnerships, channel incentives, distribution agreements, and other related fees.

• Research and development expenses
• Manufacturing and hardware costs
• Sales and marketing activities
• Customer support and service operations
• Partnership and distribution fees

Revenue Streams

The revenue streams for LiveU can be divided into four main categories:

• This is the primary source of revenue for LiveU. The company sells a range of live broadcast hardware, including portable transmission units and video encoders, as well as accessories such as antennas and battery packs.
• LiveU carefully designs its hardware to be rugged, reliable, and easy to use, making it a popular choice among broadcasters, content creators, and live event producers.
• By continuously innovating and releasing new products, LiveU is able to generate revenue from hardware sales on an ongoing basis.

• In addition to selling hardware, LiveU also offers software solutions that enhance the capabilities of its products.
• These software solutions include cloud-based video management platforms, monitoring and control software, and analytics tools.
• Customers can access these software solutions through a subscription model, paying a recurring fee for ongoing access to the latest features and updates.

• LiveU holds several patents and proprietary technologies that are integral to its live broadcasting solutions.
• The company generates revenue by licensing these technologies to other companies in the industry, allowing them to integrate LiveU's innovations into their own products and services.
• Licensing fees provide a steady stream of income for LiveU, while also helping to expand the reach and impact of its technology in the market.

• LiveU offers a range of service and support contracts to its customers, providing them with access to technical assistance, troubleshooting, and maintenance services.
• These contracts can be tailored to meet the specific needs of each customer, ensuring that they receive the level of support they require to keep their live broadcasting operations running smoothly.
• Service and support contracts are an additional revenue stream for LiveU, helping to build long-term relationships with customers and provide ongoing value beyond the initial sale of hardware and software.